As many of you know, our first print has arrived, Tree City, along with the Decclo Original Tee. This is SUPER exciting news. Share in the excitement by sporting your new Decclo Tree City or Decclo Original tee around town. Brendan, the designer of Tree City seriously nailed this design.
On the other hand, now that we are starting to lift off the ground little by little I must bring up the subject of guerrilla marketing. I am not talking about an 800 pound gorilla as that is something completely different. Rather I am talking about GUERRILLA marketing. The difference is in the spelling and...really...everything else, except presence. No one can avoid the presence of an 800 pound gorilla in their room...typically people cant ignore awesome guerrilla marketing either.
The definition of guerrilla marketing (from WIKIPEDIA...I know, I know) is as follows:
Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive[1]; and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
So what does guerrilla marketing have to do with Decclo? It is how we do business...unconventional, unexpected, unique, engaging, thought-provoking...and guess what, all of those things subsequently create buzz. As we start to release products and marketing materials, we encourage people to spread the word in unique ways. We encourage you to tell your friends about Decclo and Project Karma. Give away your stickers...be unexpected. If you are stoked about Decclo and Project Karma like you will be, spread the news online, in forums, on the streets and alleyways of the cyber world.
Rock the Decclo gear EVERYWHERE you go. Take photos and send them to us. We will post them online and you will gain worldwide stardom. Buy a Decclo product for a friend, foe or even your grandma. Send a sticker back with your NetFlix...whatever you want to do (that is legal of course), DO IT.
Just remember, Decclo is unconventional...and thinking outside the box gives us the ability to be AWESOME. You too can be awesome...join the Decclo movement.
